8 SEO tips to super charge your blog or website with plugins
You have a clean blog, you have been posting regularly and people who are reading your blogs are giving you positive feedback but still you aren’t reaching your potential. One of the main reasons for this is not nailing the basic SEO.
- Submit a sitemap
- uninstall unnecessary extensions
- enable AMP
- Open Graph
- Take advantage of rich snippet
- Testing page with google pagespeed tool
- Utilizing google search console
- google analytics
You may ask, I have optimized my title, website description, highlighted keywords and similar stuff, isn’t that all SEO you need? FALSE. There are other major SEO tips that you can do to take your website to next level.
I’m going to consider that you are either WordPress, Joomla, Drupal for writing blogs. So, all the tips are going to address what to do for each CMS.
1. Submit the sitemap.
The number of people I see who ignore to create and submit sitemap for their blog amazes me. It is the most important aspect of SEO. A sitemap allows search engines to find where your pages more precisely. It only takes few clicks to create a sitemap in all three major CMS.
Here are some plugins that you can use
For Drupal: https://www.drupal.org/project/xmlsitemap
Check number 7 on where to submit sitemap
2. Uninstall unnecessary extensions:
3. Enable AMP (Accelerated Mobile Pages) on your website.
In short, AMP is Google’s Project that allows you to load your website blazing fast in tablet and mobile devices. To know what really AMP does to your website, you can read this blog which describes everything clearly. To get your website to adopt AMP, check these links:
4. Open Graph:
Let’s say, whenever you publish a blog and share it to Facebook, wouldn’t it be nice to have Facebook pick up exactly the information that you want as preview? That’s exactly what open graph does. Open Graph is a technology introduced by Facebook that allows integration between Facebook and a website with the help of meta tags. For example, the title of one of your blogs is “places to visit in summer”, whenever someone shares this blog post, the preview would copy the title, wouldn’t it be nice to use something else like “10 places to visit in summer” whenever someone shares your blog. That’s exactly what open graph does. Here are some extensions that allows you to do just that.
5. Take advantage of rich snippet:
is what appears when you search something in a search engine like
google. Like the title of website, link and description. If you take
advantage of rich snippet, you will be able to take advantage of showing
preview image, rating and a precise description. You can even separate
part of your webpage telling search engines which section the heading,
description or article, or product is. Many modern template and themes
have rich snippet built in. To check if you have that, you can use
Google’s structured data testing tool from here https://search.google.com/structured-data/testing-tool/u/0/
If you do not have this, you can use following freely available extensions to take advantage of rich snippet.
WordPress: All In One Schema Rich Snippets
Joomla: Google Structured Data Markup
Drupal: Schema.org Metatag
6. Testing your webpages in google’s pagespeed tool:
This is a free tool that will allow you to check your website’s speed and performance and give it a score out of 100. If it detects errors, it will suggest possible suggestion. It will also show what files are increasing load time. Personally, whenever I write a new post, it goes through this test before I finalize everything. Link: https://developers.google.com/speed/pagespeed/insights/
7. Utilizing google search console (webmaster tool):
This is another free tool provided by google where you can submit sitemap if you haven’t. This tool will also help you to detect errors that may occur in your website. It will show performance of your website including individual pages and what queries are they associated to.
8. Google Analytics:
This is the one tool to rule them all. This tool will help you analyse all the traffic on your website. Everything from behaviour, source, time spent on web page and everything in between. This helps you to get a very deep understanding of your visitors, returning and new. At first, this tool will look overwhelming but as you understand the basics, you will be able to navigate better. Who wouldn’t want to see how the traffic is, where they coming from and what are their interests in real time? Take good amount of time to learn this tool and I know for sure, this will open many opportunities for you.
Bonus: Google keyword planner tool Link: https://ads.google.com/home/tools/keyword-planner/
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